If the content is uninteresting and boring, then it is unlikely the individual will want to view any material on your website. The email with your content is your tool for bringing your target audience back to your website. And we all know that driving traffic to your website is key to maximizing profits. Another key reason for generating unique content is because you want your customers to share your content with their friends.
And you want these friends to be impressed email list so that they will sign up for your website's email. So just imagine that the customer of your website's email forwards your content to a friend through email. Then the friend enjoys what he or she is reading and returns to your website to sign up for the website's email. There are countless other ways that your content can be shared to build your email list.
So create unique content and others will share it, drive traffic to your website, and hopefully, build your email list. One costly and time-consuming mistake people often make is to send out random emails to draw people to their website. If you are bombarding people with random emails, they probably won't open your messages to view your content. First of all, they didn't request content from your website.